Mickey Mouse may be a cartoon character, but his appeal isn't limited to just
children.
https://www.fastcompany.com/90324660/how-disney-grew-its-3
-billion-mickey-mouse-business-by-selling-to-adults" target="new">Adults all over the world buy
Mickey merchandise, from t-shirts to watches, making the Mouse an icon for all
ages. We discuss the role marketers play in the iconography of cartoons, the
business of nostalgia, and the reason adults have handbags with "hidden
Mickeys" on them.
Read more
Mickey Mouse may be a cartoon character, but his appeal isn't limited to just
children.
https://www.fastcompany.com/90324660/how-disney-grew-its-3
-billion-mickey-mouse-business-by-selling-to-adults" target="new">Adults all over the world buy
Mickey merchandise, from t-shirts to watches, making the Mouse an icon for all
ages. We discuss the role marketers play in the iconography of cartoons, the
business of nostalgia, and the reason adults have handbags with "hidden
Mickeys" on them.
Read less